1. Introduction
Dermova ("we", "our") is committed to protecting the privacy of Dermova mobile application ("App") users. This Privacy Policy explains how personal data collected while using the App is processed, used, stored, and protected.
Our App provides AI-powered skin and hair analysis services. While providing this service, we process data such as analysis results and profile information. All our data processing activities are carried out in accordance with applicable data protection laws.
By using the App, you agree to the terms set forth in this Privacy Policy.
2. Data We Collect
2.1. Account & Profile Information
- Name and surname
- Email address
- Skin type (dry, oily, combination, normal)
- Hair type (straight, wavy, curly)
- Account creation and last login dates
2.2. Analysis Data
- Skin and hair photos (uploaded for analysis)
- AI analysis results (skin tone, acne, wrinkles, moisture level, etc.)
- Analysis history and dates
- Recommendations and care routines
2.3. Subscription & Payment Information
- Subscription plan type (monthly)
- Subscription start and end dates
- Payment status (successful, failed, pending)
- Transaction IDs
Note: Payment data such as credit card numbers, CVV, or bank account information is NOT stored by DERMOVA. All payments are securely processed through Google Play Billing (Android) and Apple App Store (iOS).
2.4. Technical & Usage Data
- Device information (model, OS version, unique device identifiers)
- IP address and general location (country/city level)
- App usage statistics (session durations, click behavior)
- Error and crash reports
- Language preference
3. How We Use Your Data
3.1. Service Delivery
- Perform AI-powered skin and hair analysis
- Provide personalized care routines and product recommendations
- Store and present your analysis history
- Manage your account and authenticate your identity
3.2. Subscription Management
- Control access to premium features
- Track and renew subscription status
- Manage billing and payment processes
- Send subscription-related notifications
3.3. Communication
- Send account updates and security notifications
- Respond to support requests
- Inform about app updates
- Collect user feedback
3.4. App Development & Improvement
- Improve service quality and fix bugs
- Develop new features
- Optimize user experience
- Train and improve AI models (with anonymous data)
4. Data Storage & Security
4.1. Data Storage
Your personal data is securely stored on the Google Firebase platform. Firebase uses industry-standard security protocols to protect your data.
- Account data: Stored as long as your account is active
- Analysis data & photos: Stored until account deletion or deletion request
- Subscription data: Can be checked via Google Play and App Store; deleted when account is deleted
- Technical logs: Stored for up to 4 years
4.2. Security Measures
- SSL/TLS encryption for data transmission
- Firebase Authentication for secure identity verification
- Database access control and authorization rules
- Regular security updates and patches
- Data backup and disaster recovery plans
5. Third-Party Services
5.1. Google Firebase
Used for authentication, database, and cloud storage services: Firebase Authentication, Cloud Firestore, Cloud Functions, and Firebase Storage.
5.2. Google Play Billing & Apple App Store
For in-app subscription management. Payment information is processed directly by these platforms; DERMOVA does not have access to this information.
5.3. OpenAI GPT Vision API
OpenAI's GPT Vision AI model is used for skin and hair analysis. Photos you upload are sent to OpenAI servers for analysis purposes.
Important: OpenAI does not use data sent during API usage for model training (under Enterprise API agreement). Your photos are only processed for analysis purposes.
6. Cookies & Local Storage
The Dermova mobile app uses local storage technologies to improve user experience:
- Session information (to keep you logged in)
- Language preference
- App settings
- Cached data (for faster loading)
7. User Rights
Regarding your personal data, you have the following rights:
- Learn whether your personal data is being processed
- Request information about your processed personal data
- Learn the purpose of processing and whether it is used accordingly
- Know the third parties to whom your personal data is transferred
- Request correction if your personal data is incomplete or incorrectly processed
- Request deletion or destruction of your personal data
- Object to automated processing that produces results against you
- Claim compensation for damages caused by unlawful processing
7.1. Account & Data Deletion
To delete your account and all personal data:
- Use the "Delete Account" option in the "Settings" menu within the app
- Send an email to dermovaa@gmail.com
When account deletion is performed: analysis history, care routines, and profile information are deleted. Active subscriptions are not automatically cancelled — you must manage and cancel them yourself.
8. Policy Changes
DERMOVA reserves the right to update this Privacy Policy from time to time. When significant changes are made, you will be notified through the app and via email. Continuing to use the App after changes constitutes acceptance of the updated Privacy Policy.
For past policy versions, contact dermovaa@gmail.com.
Last updated: February 16, 2026